Will 2020 be the year that blogging dies? That’s what I’ve been asking myself, and it wasn’t until my domain purchase automatically renewed itself this morning (costing a fair few bucks) that I realised that I would be continuing blogging this year. Nothing like some money coming out of your bank account to get those creative juices flowing!
I think it’s fair to say that blogging has diminished over the last few years or so – in a similar way to how blogging completely blew up back in about 2012, interests in it seem to have dropped quite as suddenly. I guess my interest in it has too. I’ve really enjoyed writing up the travel posts about my trips away over the past twelve months, and I love using my blog as an online diary, to keep track of what I’ve been up to and to share pretty pictures. But in all honesty, the micro-blogging element of Instagram has definitely taken over, and I no longer feel the urge to curl up on the settee with my laptop.
When I started blogging it was all about the Twitter chats – those Sunday evenings spent scrolling through my phone and getting involved with hashtags and friendly chit chat with people I didn’t know, but who I soon got to via social media and their online platforms. It was about sharing mirrored selfies of new outfits, buying hauls of beauty products that I’d never use (looking back, I was such a sucker for a haul), flatlays decorated with bows and headbands, and writing about my favourite nail polishes on the internet. Instagram was up and coming and photos were grainy, taken on my mobile and edited with all the filters. They were good, innocent days and I absolutely loved being involved in the community.
Then it completely went wild. Bloggers transformed into “influencers”. Instagram blew up and photos went from quick fire snapshots shared in real time, to curated feeds and model-esque shoots. We started to see several bloggers take it from the laptop screen to the big screen and the magazines, being invited to premieres, fronting brand campaigns and even being invited onto TV shows. And I have to say it was exciting. I loved seeing people, and indeed blogging as an industry, develop and I really did get into the hype of it all. It was fun, it was new and so very interesting.
But the more this happened, the more it seemed that the instantaneous, personal side of blogging took a back step, and for people like myself, who worked full-time or who saw blogging as nothing more than a fun hobby, the reality was that it was becoming increasingly hard to keep up with it all. And of course, life took over. When many of my peers and I started blogging we were in university, with plenty of time to spend photographing, writing and engaging with others. For many, university gave way to full-time jobs, to starting families, to house projects. And interests changed too.
Fast forward to 2020, and I scroll through my blog feed and it’s fair to say it is a lot quieter. I do still enjoy reading blogs, especially for travel reviews and inspiration for things to do, but not as many people seem to be posting. And even I have found myself over the last few weeks wondering whether blogging is something I still want to continue doing. It’s the first time I’ve seriously thought about it. Before it was something I knew I would come back to, but now I’m not so sure.
Are people even interested in reading anymore? Do people really care about what I have to say? Do I have the time, the interest, the drive to keep it going for another year?
Indeed, even my interest in social media has diminished over the last year or so. I still love Instagram – I really enjoy creating content for that platform and use it as a way to document my life and share memories – but you’ll rarely find me on Twitter. I’m not interested in numbers or following anymore, and instead I’m more interested in travel and culture and people’s lives. But I’ve made a conscious effort to use the apps less, and in doing so I feel a little out of the loop, even more so out of the loop of the blogosphere.
At the moment, I think I’ll keep going with it. I’ll keep writing when I feel like writing, I’ll share memories of trips away, and I’d like to keep this platform as a creative entity. In some ways it would be a real shame to say goodbye to this blog that I have spent so much time creating and which has been there for so many years. I feel like it’s right for me to carry on with it at the moment, but as the blogosphere continues to get quieter around me, who knows where I’ll be in the next few months…
Lots of love. xoxo