Changing up who you follow on Instagram.

I was scrolling through Instagram for the 500th time yesterday evening (my plans to stop this obsessive and pointless scrolling habit are not going to well so far this year…) when I came across a picture. It was your usual, amazing-looking, drop dead gorgeous, beautiful blogger in super cool clothes, looking insane whilst standing in your typical blogger-esque London street, when I thought…

“I haven’t seen a picture like this in such a long time.”

It’s weird, because this time two years ago those shots were all I’d see on my feed. Photo after photo of glam blogger wearing the latest PYT clothing and posing in front of some poor bugger’s London townhouse. And I’m guilty of it myself. Heck, when I was interning in London I’d drag my poor mum around the houses in an attempt to get that blogger shot, which ultimately I never did get.

Mainly because I felt really effing awkward standing there trying to get a pic, and my mum has only recently got her photography skills up to speed, and also because, let’s face it, I’m not a London style blogger. I was just trying to fit with what was working well on the ‘Gram, instead of forging my own style and identity, as a Welsh gal who lives in Cardiff, loves fitness and the outdoors, and spends most of her time either exploring and visiting new places, or in her cosy flat or the gym.

Seeing that photo pop up on my feed yesterday made me realise that the way I use Instagram has seriously changed over the last year or so, and I think that other people I follow and admire on the platform are mixing up their content too. No longer are we all striving to “fit in”, instead so many of the people I now follow are creating content that stands out. I see so many more bloggers/influencers posting exciting pictures of their travels, little snippets of their homes, and ultimately more of their lives. We see so much more personality through people’s content now, and I get to know the person behind the grid… and I bloody LOVE that.

Take the super glam Leah for instance who called herself out after she felt she wasn’t pushing herself on the creatively and started sharing more raw, honest posts; I am loving her fresh attitude and approach to the app FYI. And Katy (who’s feed I have always loved!), who pushed the boat out with her 31 day Insta-challenge and injected a little magic into every day in January. Not forgetting Mrs Hinch, whose down to earth Insta-stories made us all crazy for cleaning. It’s really so lovely to follow such inspiring women and creators, who make me want to visit new places, try new things, and who have made me just enjoy using the app we all love to hate again.

I think it’s so easy to compare. I used to find it really difficult, being a blogger who didn’t live in London with all of its opportunities and Instagrammable locations. Now I’m following more travelling, outdoorsy people and accounts that I can relate to and connect with, and I realise that creating content is all about you. It’s your profile, and you should post the things that make you happy. Following new sorts of accounts and being inspired by those who break free of what I thought was the Instagram “norm” have shown me that.

So here’s to the people who are mixing things up, experimenting and learning, creating beautiful content and making me want to branch out and challenge myself too. That’s not to say I don’t still love pretty street style images popping up on my feed. I really do, but it’s getting to know the women behind the grid through the mixing up of content and the use of Insta stories that really makes me want to work harder on the app.

Lots of love. xoxo




  1. February 12, 2019 / 2:03 pm

    YES to this girl – I did the same a while back, I felt like I wasn’t being inspired by Instagram anymore so took a step back and re-evaluated who I followed and have felt much more inspired and creative since!

    Hayley xo

    • jessieann48
      February 12, 2019 / 2:41 pm

      It’s always nice to have a bit of a freshen up! Always OBSESSED with your feed! xx

  2. February 13, 2019 / 9:14 am

    Ah I love this! I’m feeling the same with my new Instagram, I’m loving that one so much more and actually enjoying the platform again.

    Ami xxx

    • jessieann48
      February 14, 2019 / 2:28 pm

      You’re killing your new instagram account girl! I love it xx

  3. February 13, 2019 / 7:17 pm

    Girl you’re so right! As travel is my main niche, I do see a lot of the same all blue and beachy feeds and it gets very same-y. I love how much people are pushing themselves and creating their stories rather than what’s trendy in an already saturated platform.

    I always find myself enjoying content that is unique and I love love love it when people mix things up. Katy is a great example of someone who does this.

    I used to feel like there was nothing good about my home town in Ireland and that I was nothing compared to the London bloggers who had their hip Instagram pictures. But really we should see it as a unique selling point.

    • jessieann48
      February 14, 2019 / 2:29 pm

      I totally see what you mean – there’s more going on now I live in Cardiff, but when I started blogging and was mainly home in West Wales it was really hard to not compare my content. I love that there are so many gorgeous accounts out there to follow 🙂 And thank you again for sharing this post! xx

    • jessieann48
      February 14, 2019 / 2:29 pm

      Definitely – always good to mix things up and have a change! xx

  4. February 14, 2019 / 8:07 am

    I definitely now only follow accounts I truly like, and am inspired by otherwise what’s the point xx

    Gemma • Gemma Etc . ❤️

    • jessieann48
      February 14, 2019 / 2:29 pm

      You’re so right! I am exactly the same 🙂 xx

  5. February 15, 2019 / 1:18 pm

    Yesssssssss to this girl! I don’t take Instagram as seriously now, i just post as and when i want to, and with whatever i want to put up. I’m never going to be the kind of person who has a strict theme – i just love to share real content and photos. it’s why i like your instagram/blog because you post “real” photos! xx

    • jessieann48
      February 18, 2019 / 11:33 am

      Thanks so much lovely, that’s so kind of you and really means a lot! xx

  6. February 15, 2019 / 9:34 pm

    I too have felt the whole are my photos missing out because I don’t live in London thing but I’m so glad I no longer think like that either! Following people who’s photos I genuinely feel inspired by has made a whole load of difference to my Instagram enjoyment and experience!

    Becca / becc4

    • jessieann48
      February 18, 2019 / 11:33 am

      It really does make such a difference when you change up your focus. Thank you for reading 🙂 xx

  7. February 23, 2019 / 10:39 pm

    I definitely do feel like things have switched up a bit on Instagram recently – which is refreshing!

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