I was scrolling through Instagram for the 500th time yesterday evening (my plans to stop this obsessive and pointless scrolling habit are not going to well so far this year…) when I came across a picture. It was your usual, amazing-looking, drop dead gorgeous, beautiful blogger in super cool clothes, looking insane whilst standing in your typical blogger-esque London street, when I thought…
“I haven’t seen a picture like this in such a long time.”
It’s weird, because this time two years ago those shots were all I’d see on my feed. Photo after photo of glam blogger wearing the latest PYT clothing and posing in front of some poor bugger’s London townhouse. And I’m guilty of it myself. Heck, when I was interning in London I’d drag my poor mum around the houses in an attempt to get that blogger shot, which ultimately I never did get.
Mainly because I felt really effing awkward standing there trying to get a pic, and my mum has only recently got her photography skills up to speed, and also because, let’s face it, I’m not a London style blogger. I was just trying to fit with what was working well on the ‘Gram, instead of forging my own style and identity, as a Welsh gal who lives in Cardiff, loves fitness and the outdoors, and spends most of her time either exploring and visiting new places, or in her cosy flat or the gym.
Seeing that photo pop up on my feed yesterday made me realise that the way I use Instagram has seriously changed over the last year or so, and I think that other people I follow and admire on the platform are mixing up their content too. No longer are we all striving to “fit in”, instead so many of the people I now follow are creating content that stands out. I see so many more bloggers/influencers posting exciting pictures of their travels, little snippets of their homes, and ultimately more of their lives. We see so much more personality through people’s content now, and I get to know the person behind the grid… and I bloody LOVE that.
Take the super glam Leah for instance who called herself out after she felt she wasn’t pushing herself on the creatively and started sharing more raw, honest posts; I am loving her fresh attitude and approach to the app FYI. And Katy (who’s feed I have always loved!), who pushed the boat out with her 31 day Insta-challenge and injected a little magic into every day in January. Not forgetting Mrs Hinch, whose down to earth Insta-stories made us all crazy for cleaning. It’s really so lovely to follow such inspiring women and creators, who make me want to visit new places, try new things, and who have made me just enjoy using the app we all love to hate again.
I think it’s so easy to compare. I used to find it really difficult, being a blogger who didn’t live in London with all of its opportunities and Instagrammable locations. Now I’m following more travelling, outdoorsy people and accounts that I can relate to and connect with, and I realise that creating content is all about you. It’s your profile, and you should post the things that make you happy. Following new sorts of accounts and being inspired by those who break free of what I thought was the Instagram “norm” have shown me that.
So here’s to the people who are mixing things up, experimenting and learning, creating beautiful content and making me want to branch out and challenge myself too. That’s not to say I don’t still love pretty street style images popping up on my feed. I really do, but it’s getting to know the women behind the grid through the mixing up of content and the use of Insta stories that really makes me want to work harder on the app.
Lots of love. xoxo