Let’s talk: Who am I blogging for?

It came to my attention the other day that the blogosphere seems to be fizzling out. I sign onto Bloglovin’ to read the latest posts on my blog roll and people seem to be posting less and less frequently. Long gone are the days where Follow Fridays and Sunday night #lblogger Twitter chats are a thing. Now, we’re all halfheartedly battling with Instagram and that god awful algorithm, and it made me question. Why, after five and a half years, do I continue to write and share on this platform, do people still read my waffle, and in all honesty, do they even care about what I have to say?

I started blogging in 2013 when blogs were a relatively new thing. When I first started writing I kept it to myself. It was something just for me, an escape from the monotony of uni life and a way to deal with homesickness, boredom and loneliness during a time where I was at my lowest. People didn’t even know what a blog was, and I was worried about what friends would think when they realised that I spent my spare time writing beauty reviews and speaking to people I’d never met on the internet.

Fast forward to 2018 and blogging has absolutely boomed. It’s an industry in itself, although no one needs me to tell them that. You can see its influence wherever you go. In adverts on the TV, all over social media, in magazines, products in stores on the high street. It’s become bigger than anyone ever imagined, and the power of the influencer remains. But with that, the “smaller” bloggers, those who did it primarily for enjoyment and fun, kind of got left by the wayside, myself included. I didn’t pursue the blogging industry when my blog could have become more of a career for me, not that I believe it ever would have generated enough of an income to be a full time job, nor that I ever wanted it to. And now, like many others it seems, I feel like I’ve been left behind…

I had a chat with a colleague about this a few weeks ago. We talked about the more narcissistic side of blogging, and how, for me, blogging has changed over the years. It made me think about why I keep on writing and photographing and sharing on this space? Do people even care about what I have to say on here? Does anyone really give a shit about what bloggers do/see/eat/think?

And the truth is, I feel like this space has gone back to how it used to be when I first started blogging. I no longer care about numbers or statistics. What I care about is the content I create, and the memories I make through doing it. I may have moved away from fashion and beauty, but I care about sharing the little aspects of my life and using this space as a way to be creative, to get things off my chest, to think outside of the box, and as a place to look back on my triumphs and troubles, like an online diary.

Back in 2013 I was a lonely, unhappy student, battling with homesickness and generally feeling like a shell of the person I was. Fast-forward five and a half years, and I’ve completed my studies, secured myself a job I love, I’ve bought a flat, I’ve travelled, I’ve learned about myself, friendships and relationships. I tried living the London life, and realised that the career path I wanted wasn’t the one I originally strived for. I’ve settled in a city I thought I hated whilst living in university. I’ve faced rejection, yet now, at 24 years old, I am feeling completely accomplished and ready for the next chapter of my life. And this blog has been with me every step of the way.

So the answer? I blog for myself. I simply do it because I enjoy it, and there’s nothing more to it. And if people still want to come along for the ride, despite the changes in the blogosphere, I’m pretty cool with that.

Lots of love. xoxo



  1. Charlotte C
    October 14, 2018 / 12:09 pm

    I love this post! I think it's great to blog for yourself, because then you're less likely to be caught up in the statistics and more likely to enjoy it :)-Charlotte / myownblogofthoughts.blogspot.com

    • Jessie-Ann Lewis
      October 21, 2018 / 7:54 am

      Thank you! 🙂 Yes I agree xx

  2. Shannon Boyce
    October 14, 2018 / 1:36 pm

    This post made me so so happy. You expressed a lot of what I feel. I've always looked at blogging as my passion project and something I do because I enjoy it. Last year, a friend of mine decided to start a blog with the sole intention of trying to make money with it…and that really rubbed me the wrong way. I guess it clashed with my idea of what the blogging community is really about: authentically expressing who you are. If great stats and page views come from that, awesome. If not, that's okay too. I just couldn't understand the concept of blogging for the sake of fame/money. So reading this post was wonderful. It made me realize how many bloggers there still are who just love to write and share…no strings attached. the-creationofbeauty.blogspot.com

    • Jessie-Ann Lewis
      November 7, 2018 / 3:51 pm

      Thanks so much Shannon, and thank you for always taking the time to read and comment on my blog. It means the world 🙂 xx

  3. Paula Loreti
    October 16, 2018 / 5:39 am

    I feel like I am in the same page as you! I don't have the same numbers I used to, but I feel like I enjoy creating the content I really enjoy, and sharing the parts of me that feels faithful to my very self. Thanks for always sharing this thoughts with us!www.blossomikebana.com

    • Jessie-Ann Lewis
      November 7, 2018 / 3:54 pm

      Thank you for reading 🙂 xx

  4. Jasmin Charlotte
    October 16, 2018 / 8:31 pm

    I think I've gone full circle now too! I just write what I feel like mainly because I enjoy it!! x

    • Jessie-Ann Lewis
      November 7, 2018 / 3:51 pm

      That's the best way I think – and if you make money off it, that's great too! xx

  5. Tamzin Swann
    October 17, 2018 / 1:39 pm

    I care so much less about the numbers now too! I hate seeing people fretting about people not seeing their posts etc! Just enjoy what you create and don't stress about it, it's definitely the best way! xxTamz | http://www.throughneweyesx.com

    • Jessie-Ann Lewis
      November 7, 2018 / 3:51 pm

      It really is 🙂 xx

  6. seabreezecorner
    October 17, 2018 / 3:28 pm

    Really enjoyed reading this post! I started blogging about 8 months ago now as just a hobby, then I kinda got sucked into wanting to make money from my blog but now I realise I just enjoy making content most of all and speaking on social media to other people. Liv xwww.seabreezecorner.com

    • Jessie-Ann Lewis
      November 7, 2018 / 3:43 pm

      Thank you 🙂 I'm glad you're enjoying blogging! xx

  7. Danielle Alexa
    October 17, 2018 / 6:40 pm

    I loved reading this blog post. I used to do this wondering how far I could get, now I just do it because I love it!Danielle xxhttp://www.fashionbeautyblog.co.uk/

    • Jessie-Ann Lewis
      November 7, 2018 / 3:41 pm

      I'm exactly the same! xx

  8. The Makeup Aficionado
    October 19, 2018 / 9:08 am

    This was such an interesting post! Blogging can be this juggle between the love of creating content and also seeing one's blog grow and progress. At the end of the day despite how many read my posts or like my photos – creating and sharing content makes me happy regardless of the stats.www.themakeupaficionado.com

    • Jessie-Ann Lewis
      October 21, 2018 / 7:54 am

      Thanks lovely – I agree it can be a struggle! But as long as you're happy that's all that matters. xx

  9. Nina Athena
    December 12, 2018 / 2:32 am

    Thank you for sharing your thoughts and knowledge on this topic. This is really helpful and informative, as this gave me more insight to create more ideas and solutions for my plan. I would love to see more updates from you.social media marketing

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