It came to my attention the other day that the blogosphere seems to be fizzling out. I sign onto Bloglovin’ to read the latest posts on my blog roll and people seem to be posting less and less frequently. Long gone are the days where Follow Fridays and Sunday night #lblogger Twitter chats are a thing. Now, we’re all halfheartedly battling with Instagram and that god awful algorithm, and it made me question. Why, after five and a half years, do I continue to write and share on this platform, do people still read my waffle, and in all honesty, do they even care about what I have to say?
I started blogging in 2013 when blogs were a relatively new thing. When I first started writing I kept it to myself. It was something just for me, an escape from the monotony of uni life and a way to deal with homesickness, boredom and loneliness during a time where I was at my lowest. People didn’t even know what a blog was, and I was worried about what friends would think when they realised that I spent my spare time writing beauty reviews and speaking to people I’d never met on the internet.
Fast forward to 2018 and blogging has absolutely boomed. It’s an industry in itself, although no one needs me to tell them that. You can see its influence wherever you go. In adverts on the TV, all over social media, in magazines, products in stores on the high street. It’s become bigger than anyone ever imagined, and the power of the influencer remains. But with that, the “smaller” bloggers, those who did it primarily for enjoyment and fun, kind of got left by the wayside, myself included. I didn’t pursue the blogging industry when my blog could have become more of a career for me, not that I believe it ever would have generated enough of an income to be a full time job, nor that I ever wanted it to. And now, like many others it seems, I feel like I’ve been left behind…
I had a chat with a colleague about this a few weeks ago. We talked about the more narcissistic side of blogging, and how, for me, blogging has changed over the years. It made me think about why I keep on writing and photographing and sharing on this space? Do people even care about what I have to say on here? Does anyone really give a shit about what bloggers do/see/eat/think?
And the truth is, I feel like this space has gone back to how it used to be when I first started blogging. I no longer care about numbers or statistics. What I care about is the content I create, and the memories I make through doing it. I may have moved away from fashion and beauty, but I care about sharing the little aspects of my life and using this space as a way to be creative, to get things off my chest, to think outside of the box, and as a place to look back on my triumphs and troubles, like an online diary.
Back in 2013 I was a lonely, unhappy student, battling with homesickness and generally feeling like a shell of the person I was. Fast-forward five and a half years, and I’ve completed my studies, secured myself a job I love, I’ve bought a flat, I’ve travelled, I’ve learned about myself, friendships and relationships. I tried living the London life, and realised that the career path I wanted wasn’t the one I originally strived for. I’ve settled in a city I thought I hated whilst living in university. I’ve faced rejection, yet now, at 24 years old, I am feeling completely accomplished and ready for the next chapter of my life. And this blog has been with me every step of the way.
So the answer? I blog for myself. I simply do it because I enjoy it, and there’s nothing more to it. And if people still want to come along for the ride, despite the changes in the blogosphere, I’m pretty cool with that.
Lots of love. xoxo