I was scrolling through my old posts on my blog earlier, as I often do when I’m feeling a little nostalgic, when suddenly I had the strangest realisation.
I’d read through a travel post, followed by a post about interiors. I’d shared a rambling post all about why I’m embracing Instagram, accompanied with my attempt at “Instagram-esque” outfit shots (cue looking into the distance as though the photo is completely candid when in actual fact I’ve planned to take snaps all day and that’s the only reason I’m wearing makeup), and next up was a post about health and wellness. Four completely different posts, written by little old me, and it hit me.
I have absolutely no blogging niche.
None. I’m not like those gorgeous fashionistas, sharing outfit snaps that look like they’ve come fresh out of Elle. I can hardly call myself a travel blogger, when I manage to get away about 3-4 times a year. I love fitness and wellbeing, but I’ve always been too nervous to snap photos of myself in the gym. I can’t even call myself much of a beauty blogger anymore, even though I do still enjoy sharing a review from time to time.
I realised that I don’t actually come under a “category” anymore, and I wondered for a second whether this was a good thing. Should I try and steer myself down a particular avenue, try to focus more on integrating myself into one part of the blogosphere? Or should I continue to post about whatever weird and wonderful idea I have bubbling in my head, whenever the need to write and release arises?
I guess that’s what lifestyle blogging is all about. It’s about writing about your life, and it doesn’t matter whether that means sharing what product your putting onto your face, what food your stuffing into your face, or the places that made your face smile and your eyes light up like fireflies on a late summer’s evening.
It’s about you, and having no niche whatsoever is absolutely fine.
One of my previous posts discussed how I’m no longer wowed by the latest beauty product to hit the market and, while I’ll never stop spending on clothes and shoes, I’m now far more invested in making memories. I enjoy writing these rambling posts as much as I enjoy reading them, and I guess that’s my niche. I’m a rambling blogger, putting into words on a page whatever thoughts are in my head that day, and that’s the way it’s going to stay.
Do you think you need a niche to make it work in the blogosphere?
Lots of love. xoxo