I don’t have a “blogging niche”, but that’s okay.

I was scrolling through my old posts on my blog earlier, as I often do when I’m feeling a little nostalgic, when suddenly I had the strangest realisation. 

I’d read through a travel post, followed by a post about interiors. I’d shared a rambling post all about why I’m embracing Instagram, accompanied with my attempt at “Instagram-esque” outfit shots (cue looking into the distance as though the photo is completely candid when in actual fact I’ve planned to take snaps all day and that’s the only reason I’m wearing makeup), and next up was a post about health and wellness. Four completely different posts, written by little old me, and it hit me. 

I have absolutely no blogging niche. 

None. I’m not like those gorgeous fashionistas, sharing outfit snaps that look like they’ve come fresh out of Elle. I can hardly call myself a travel blogger, when I manage to get away about 3-4 times a year. I love fitness and wellbeing, but I’ve always been too nervous to snap photos of myself in the gym. I can’t even call myself much of a beauty blogger anymore, even though I do still enjoy sharing a review from time to time.

I realised that I don’t actually come under a “category” anymore, and I wondered for a second whether this was a good thing. Should I try and steer myself down a particular avenue, try to focus more on integrating myself into one part of the blogosphere? Or should I continue to post about whatever weird and wonderful idea I have bubbling in my head, whenever the need to write and release arises?

I guess that’s what lifestyle blogging is all about. It’s about writing about your life, and it doesn’t matter whether that means sharing what product your putting onto your face, what food your stuffing into your face, or the places that made your face smile and your eyes light up like fireflies on a late summer’s evening. 

It’s about you, and having no niche whatsoever is absolutely fine. 

One of my previous posts discussed how I’m no longer wowed by the latest beauty product to hit the market and, while I’ll never stop spending on clothes and shoes, I’m now far more invested in making memories. I enjoy writing these rambling posts as much as I enjoy reading them, and I guess that’s my niche. I’m a rambling blogger, putting into words on a page whatever thoughts are in my head that day, and that’s the way it’s going to stay.  

Do you think you need a niche to make it work in the blogosphere?

Lots of love. xoxo



  1. Courtney Hardy
    March 7, 2018 / 2:48 pm

    It's totally okay not to have a niche. It seems like people always put pressure on everyone to have a niche but you don't need one.http://sugarcoatedbears.blogspot.com/

    • Jessie-Ann Lewis
      March 11, 2018 / 9:13 am

      I agree! 🙂 Thanks for reading xx

  2. Emma Fisken
    March 7, 2018 / 4:00 pm

    I think having a niche can make you lose interest in blogging. Sometimes I want to write about a great eye liner I've found and other times I want to ramble on about a book. No niche is the way forward!Emma | Reverie de Paris

    • Jessie-Ann Lewis
      March 11, 2018 / 9:16 am

      I think so too – it's definitely the way forward! xx

  3. Tanya Golubeva
    March 7, 2018 / 4:54 pm


    • Jessie-Ann Lewis
      March 11, 2018 / 9:16 am

      Thanks xx

  4. Beautylymin
    March 7, 2018 / 6:13 pm

    I don't think that you need a niche! xxBeautylymin

    • Jessie-Ann Lewis
      March 11, 2018 / 9:16 am

      Me neither! xx

  5. PetiteElliee
    March 7, 2018 / 6:29 pm

    Loooove this post babe!! I have never felt like I have a niche and its something I have always struggled with but i totally agree with what you say! http://www.petiteelliee.com Elliee xx

    • Jessie-Ann Lewis
      March 11, 2018 / 9:17 am

      Oh thank you so much Ellie 🙂 xx

  6. Danielle Alexa
    March 7, 2018 / 6:53 pm

    I absolutely love this post because I feel like this is me as well!Danielle xxhttp://www.fashionbeautyblog.co.uk/

    • Jessie-Ann Lewis
      March 11, 2018 / 9:17 am

      Thank you so much 🙂 xx

  7. MintMilkshakeMemories
    March 8, 2018 / 2:16 pm

    I don't think you do need a niche. I write about anything that is on my mind at the time. I'm way too indecisive to stick to one thing haha xxhttps://lauralovette.blogspot.co.uk

    • Jessie-Ann Lewis
      March 11, 2018 / 9:19 am

      Haha I am too! xx

  8. Paula Loreti
    March 8, 2018 / 5:20 pm

    Oh, I totally agree! I think it's great to not be envolve in only one thing, like you can publish whatever you want and it'll be amazing as long as it talks about how you truly are. Love this post!www.blossomikebana.com

    • Jessie-Ann Lewis
      March 11, 2018 / 9:20 am

      Thank you lovely lady 🙂 xx

  9. Francesca | francescasophia.co.uk
    March 9, 2018 / 2:39 pm

    Girl, I am totally with you on this one!I don't have a blogging niche at all, but I've never really felt like I should have tbh. francesca | francescasophia.co.uk, lifestyle, beauty, travel blog xx

    • Jessie-Ann Lewis
      March 11, 2018 / 9:16 am

      Thanks lovely! 🙂 xx

  10. Chichi
    April 3, 2018 / 7:43 pm

    I recently went from having no niche (blogging about fashion, beauty and lifestyle) to niche-ing down and blogging about beauty (with a particular focus on makeup). I still blog about fashion and lifestyle from time to time but beauty is my first love, so that will always be my focus.I chose to niche down to beauty and niche down to makeup because that was because I wanted to go in a different direction with my blog (and my career to be honest, because beauty writing has always been a career goal of mine). Having said that, I don't think you have to have a blogging niche. It's totally up to you. :)Chichichichiwrites.com

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