I think it’s safe to say that the blogging industry is not what it once was. It’s not even modified slowly over the past few years, but instead it’s morphed and snowballed into something that is almost completely alien to me; a competitive, sneaky and ugly monster compared to the friendly, supportive and inclusive community it was when I first started out. And honestly, I don’t like it.
There I said it. I don’t like it anymore. Of course, I still follow and support many amazing and talented bloggers and influencers, who’s output I have loved over the years; those who still blog of course. But I feel this constant need to keep up with the latest Twitter drama, to beat Instagram’s algorithm and having to almost force myself to find time to work on posts, quite frankly, fucking exhausting.
It’s near enough impossible to keep up with the industry when you have career and personal goals that exist outside of it. What happened to blogging for the hell of it? I’ve never wanted to become a full-time blogger, and it sucks that there is this constant pressure that you have to want to be one in order to blog at all. It feels like you have to have the biggest following, the best magazine-style shot photos, the most “put-together” Instagram feed in order to successfully blog these days. And if you can’t make it to the top organically, then just buy a load of followers as cheating the system works well too, you know? Go figure.
Okay. Maybe I’m over exaggerating (total drama queen), but I just enjoy sharing little snippets of my life, writing rambling posts about whatever’s on my mind that minute, photographing the shit out of any days out I go on, and working with wonderful brands as and when the collaborations are workable. Isn’t that enough?
I’m not sure it is anymore, and that sucks. I scroll through my blog reading list and continuously find that more and more of my favourite bloggers are feeling uninspired by the state of the industry at present. This recent post I read by the lovely Nicole, who writes Sleek Chic, really opened my eyes to the crazy lengths some bloggers go to in order to live up to the blogging cliche. Likewise, this post Alice wrote a few months ago about the “old” blogging industry and how warped the current community is still resonates. I, myself, even wrote a rambling post about the sustainability of the blogging industry back at the start of the year.
In recent weeks I have distanced myself from the blogging industry, and have certainly eased the pressure I used to put on myself to find and produce content. A lot of it is down to the fact that time is really limited when you have a full-time job, a social life and a training regime which leaves you feeling pretty pooped at the end of the week. Living the life of a full-time blogger when you have a full-on life to keep up with is completely unattainable, and I don’t feel as much a part of the industry as I once was. Unless you’re constantly glued to your phone or wired up to your laptop, skipping social events to work on content and are willing to burn the candle at both ends to make it work, it’s impossible to keep up, and that doesn’t seem like much of a life to me, especially when I’m so career-driven already.
So, it’s safe to say I have distanced myself from blogging and all that comes with it. I have no set posting schedule. I’ve been enjoying writing when I’ve felt like writing, and I’ve also explored different topics and have gone weeks without bothering to think about blogging at all. It’s pretty refreshing if I’m honest. It’s nice to go out and not have to factor in some outfit shots before hand, and it’s nice to lie on the sofa like a sloth, absentmindedly scrolling through Instagram without thinking of my own feed and the lack of photos I have scheduled.
In many ways it’s sad, because blogging has been such a huge part of my life for the past four (nearly five!) years and I do miss it. I miss the excitement of logging onto my blog each day and seeing who has interacted with my most recent post. I miss reading blog posts on a Sunday morning and being greeted with authentic, refreshing content, that’s not scripted or shot to mimic that of a magazine. But sadly, things just aren’t the same anymore.
I’ve posted before about how I’m now blogging for myself, and not others or the “blogging ideal”, and I’ll continue to do just that. But I still can’t help but feel like my time in this industry is somewhat limited. Or is it just me?
Lots of love. xoxo