Buying followers. Paying bots to boost engagement. “Outing” those who have apparently taken part in it. It’s safe to say the blogosphere currently is in a bit of a meltdown, and in all honesty I am so over it. I’m done with the constant need to impress brands, to build your following, to grow your reach. I’m done with the pressure to constantly be online, to post as often as possible, to always have something to tweet or a snap to edit on Instagram. I’m seriously done with petty Twitter drama; what happened to girl power? That’s why I’m going back to the blogging basics, and it feels pretty darn good.
I’ve guess I’ve been distancing myself from the blogging world lately. I have been seriously busy these past few weeks, settling into a new job and moving home, but even when I’ve had time to get my blog on I’ve always found something else to occupy myself. It’s odd, because I used to spend hours and hours a week perfecting blog posts, taking photographs, chatting on Twitter and scrolling through Instagram. But I suppose I kind of fell out of love with blogging. The competitive, crazy industry it’s become is just not the same as the exciting, fun hobby and community it once was.
But that doesn’t mean my blog can no longer be fun, exciting and a way to communicate with likeminded ladies who, over the past four years, have become great friends. I started my blog as I wanted to express my creativity; I wanted to write and share my thoughts via my own little online bubble. Through that I developed a real love and passion for photography, and for social media. I’ve met wonderful people, embraced fantastic opportunities, and I definitely wouldn’t be who I am today if it weren’t for my teeny corner of the web. I need to remember why I started blogging, and need to pour all those creative juices back into posting again, forgetting the constant need (and indeed struggle) that comes with wanting to “make it” in the blogosphere.
So here’s to more online ramblings, to sharing snapshots of days out, to reviewing new beauty splurges and offering an insight into my personal style. No pressure, no fuss; just me, my laptop and all you lovely readers who’ve always supported me along the way.
Lots of love. xoxo